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Thursday, November 29, 2012

#SheshaTuks Launch In Sandton

At the beginning of this month I was in Joburg for an Old Mutual and Shesha Tuks launch. Twenty five tuk tuks were launched in the Sandton CBD, acting as moving billboards for 5 amazing initiatives that Old Mutual supports: The Bulungula Incubator Project, Nqabayensimbi Poultry Farmers, Reikemetse Agricultural Project, The Heiveld Tea Co-operative and the Wildlands Conservation Trust.


 You can read more about the work that Old Mutual is doing to support these communities 

These super cute tuk tuks travel in a 3km & 5km radius and cost R25 & R35 respectively. From the Sandton Gautrain Station you can get as far as Mnet, which always seems like its about 25 kilometres away to me, but turns out its only 6.

Ten bloggers and influencers were invited to take part in a challenge where they raced around Sandton on tuk tuks, completing 10 challenges with the help of their followers: @deanoelsch, @beardedwiseman, @mikestopforth, @baileyschneider, @luciamthiyane, @_TOOLZ_, @00Hendri, @leratolicious, @mikesharman and @warrenharding.

At each of the 10 checkpoints they were given an envelope with either a GPS coordinate or a question (the answer to which could be found on the Do Great Things website). They had to ask their followers for the name of the location or the answer before they could move on to the next challenge.

No Google aloud! Bloggers were being monitored to make sure that they were in fact getting the answers from their followers and not from the trusty Google machine. Each blogger had R2000 worth of prizes to give away to the follower who was helping them the most.

#SheshaTuks trended nationally and the hashtag received more than 1000 mentions between 9am and 12pm. Well done to Old Mutual on an amazing campaign which highlighted some amazing initiatives.

Find out more about the work Old Mutual has been doing on their Do Great Things website and follow them on Twitter @OldMutualSA

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