When I was still a TV Presenter, towards the end of that part of my career, I started noticing a trend amongst TV production houses. When new TV shows were in the pre-production phases and the search to find the perfect presenter for the show started, instead of hosting a casting, inviting old and new faces to come in for an audition and a screen test, more and more producers were hosting "Presenter Search" TV contests. The prize: The opportunity to Present the show. Or as I like to call it: A job.
The "
opportunity to start your TV career" a "
once in a lifetime opportunity!" to "
make your TV dreams come true!" Were they offering to pay the selected individual who would most likely be one of the make or break elements of their show? No of course not-
you were the lucky one after all.
They were giving
you the gift of "fame". Experienced Presenters were now battling it out with wannabe models and fresh-outta-AFDA actors for the few jobs that were around. Soon after this trend started, I decided I'd had enough of TV. Ten years of hard work and respectable jobs in the industry and I couldn't even get a paying job, being told that there were "
thousands of other young girls who would do it for free". Well, the TV industry can have them. You get what you pay for...and what you don't.
Now of course this way of doing things is not limited to the TV industry, we've been seeing it all over. "
Win the opportunity to be a cover model!" "
Win the chance to write for our magazine!" Everyone in the Entertainment Industry is trying to cut costs by telling us that we are "
lucky to have the chance" to represent them. I wonder though, does the same "payment" get offered to the people behind the scenes? "
Win a spot on our production team!" "
Your name could be in our closing credits!"
I know we all follow people on Twitter and Facebook who would spam you to vote for them to win the chance to be in a lucky draw to win a scratch card that could possibly maybe 1 in 100 chance contain the code to a safety deposit box that might hold the key to their modelling career. I know how much I hate it so I can only imagine you do too. In fact, the first time I ever asked you guys to vote for me for anything was for the
mycamera competition and I tried to do actually mind-ninja you into it. Did it work?
As I'm sure you're noticed, this trend eventually started finding it's way into the Blogging world. Clients want maximum engagement with their Social Media pages, and agencies want to make that happen. So how do they do it? By hosting Blogger Competitions, of course. Offer fantastic prizes to Bloggers, urging them to get their communities to vote for them. Most of the "top" (a relative term, obviously) Bloggers in SA have between 5000 and 10 000 Followers on Twitter. Not to even begin to look at their Blog stats.
That's a lot of people brands could potentially be reaching by offering a high cash point prize to one lucky Blogger. I'm not really ethically opposed to vote for me competitions on Blogs as most Bloggers have other jobs. We don't all call our Blog our career. So it's not like agencies are taking the bread off our tables. It's more that I don't want to annoy my readers.
So here's my question to you. If I got involved in a Blogger competition, would you vote for me? If the prize was, say..
.A trip to Ibiza for me and a reader (you), would you motivate and support my (our) cause?
The reason I ask is this: Last week I received a really great personalised Blogger package from
Super M. Inside the box were all the items I would need if I were partying it up in Ibiza.
On the outside of the box, an invitation. To compete against a few of the biggest Blogs on the South African web (2 Oceans Vibe, Between 10 & 5, Don't Party, Mahala, Durban Is Yours and Texx and the City) for a trip to Ibiza to cover one of the biggest parties of the year.
All expenses paid for me and my most loyal reader.
Here's how it works:
Super M is sending four people to Ibiza to party at the Ibiza Rocks Hotel in 2013. They're looking for someone to report on the vibe. Someone who knows about partying and about writing. Someone like me, perhaps.
What you would need to do:
Visit the
Super M Facebook page and tell them in
500 characters or less why you think I'm the right person for the job.Why you think I have the right vibe, the right experience and the right Blog to cover the party in all it's glory and detail.
What they will do:
Super M will take a look at the day’s best entries and send them through to me, to help me whittle down that epic list and find my most excited and supportive reader by
Wednesday, November 28th.
Once I've selected the best entry, I'll be paired up with my reader and placed up against all the other Bloggers and their own über-fans.
What everyone else would do:
On the
Super M Facebook Page, everyone you or I have ever met will have to vote for who they think the best Ibiza Blogging/Partying duo is (us, obvs).
The voting round will close on November 30th.
So what do you think? Would you vote? Before I sign up, before I take on the challenge. Before I stand up as tiny little David (8000 unique monthly readers) against the massive Goliaths (1 million unique monthly readers - I'm talking to you 2OV). Before I beg and cry and go on hunger strikes for your support... Would you vote?