Red carpet-ing at the Loeries
Shooting a music video/pretending to live my best life outside the Loeries
I was asked to contribute a piece about the current state of the Cape Town creative scene for the Digital Loeries and I had a lot of fun writing the below piece.
I ended up having a huge night on Friday and wasn't well enough to attend any after parties on Saturday night, although I did pop into the King James party long enough to say hi and eat all their canapes.
I was a very proud audience member when Cape Town Tourism's "My Facebook Holiday" campaign won a gold Loerie thanks to the hard work of the CTT team as well as Ogilvy Cape Town and Flow Communications. Even though I wasn't part of the team at the time of the campaign, I took the congratulations in my stride and felt like a winner the whole night.
I have to say that the fashion at the Loeries left me feeling a little empty inside and I feel like Cape Town's notoriously laid-back approach toward "black tie fashion" has actually reached a critical point. Jeans and t-shirts are not appropriate and I think it's pretty disrespectful. The awards are a big deal, so dress for the occasion.
Anyway, here's the piece I wrote for the Digital Loeries. The site will only be live until next Monday and there is some really interesting content for the reading, so head over there before it's too late.
Mother City of Hip, Cool and Creative
by Natalie Roos
You know, it’s hard to drink a craft beer in Bree Street these days without tripping over some kind of creative. I mean, you sit down at &Union to have a quiet flat white, open your Mac to catch up on 10and5 and you can’t even concentrate on the latest YouTube video with the guy next to you discussing his current digital campaign with his clients.
You go to P&G for a chilled glass of Alphabetical and you end up talking shop with your agency friends. Because your friends obviously work at one of the agencies in town. That’s if they’re not freelance copywriters/designers/developers/illustrators/photographers/social media strategists, of course.
INNOVATION AND INSPIRATION
And as much as you roll your eyes and lol at all of this, the fact is that you love it. I know I do. Cape Town is positively teeming with creatives; freelancers, digital and traditional alike and there’s no denying that as much as we love to hate it, the fact is that we live in a city of innovation and inspiration.
With World Design Capital being the city’s main focus for 2014, the time is now to embrace our creative culture and stop being so Capetonian about shining the spotlight on it.
Sure we love to Instagram the hell out of our sunsets and vehemently defend the mountain as a navigation tool. I mean, we’re about as patriotic as a Texas high school cheerleading team, but when it comes to really blowing our own creative horn, as a city, we can be a little prudish. This obviously excludes agency horn-blowery, which, let’s be honest, cannot possibly be improved upon.
Thankfully the Loeries come around once a year to afford us all the opportunity to tell each other how great we are. If not for this I shudder to think where our agencies would get their kicks outside of their own office walls. And with the ceremony in Cape Town this year the creative circle (jerk) has truly come full…well, circle (jerk). (And I do mean circle jerk in the fondest way possible).
But spend just one Thursday evening a month at an event like First Thursdays and you’ll see what I mean.
From fashion to art, installations, food trends and the craft movement and of course, the world-class work coming from our agencies, Cape Town is firmly on the map as one of the world’s most inspirational cities.
And while Friday afternoon agency drinks at the agency where you spend 40 (official) hours a week (not counting the extra 12 to 18 you put in to get that brief together) does sound exciting, don’t forget that there’s a whole other world out there. The work that our creatives are churning out is changing the city. One campaign at a time. And the world has taken notice.
The spirit of innovation and creativity is infectious. I mean, look at me, even I see myself as some form of a creative. And I’m just some blogger! I guess that’s what makes Cape Town’s current creative mindset so great. Because given the right platform, we can allllll be “creatives”. And the city definitely has enough platforms.